Distraction isn’t small. It’s everywhere.
Over one-half of serious teen crashes happen when drivers are distracted in the moments before impact. In a detailed study of video-recorded crashes, 58% of moderate-to-severe crashes involving teens included some form of distraction, whether talking with passengers, checking a phone, or reaching inside the car.
Many teens underestimate how often they send texts, adjust music, or look away for just a few seconds, but even that can make a big difference. With the right mindset and tools, teens can take control of their focus, and their future.
A simple checklist. A powerful habit.
Just like in aviation and medicine, high-stakes routines that have significant consequences benefit from clear, repeatable steps. Driving is no different.
The Focus Up Checklist is a small (3.5” x 2.25”) reminder that makes a big impact. It’s a visual cue affixed to the upper left area of windshields that helps new drivers practice safe, focused driving, every single time they start the engine.
Because focus isn’t automatic. It’s a skill and habit you build, one drive at a time
Every checklist counts. Every focused driver makes a difference.
When one person focuses up, everyone on the road benefits: friends, families, pedestrians, cyclists and communities.
Your support helps us reach more young drivers, distribute more checklists, and create safer roads for everyone.
Join the movement
to Focus Up.
Whether you’re a parent, educator, student, corporation, government entity, or philanthropist, you can be part of creating safer roads.
Request materials for your school or donate to help expand our reach. Together, we can help every teen take the wheel with confidence.